Postmint is a platform that helps brands and creators manage Web3 marketing campaigns, collaborations, and reward communities with crypto incentives.
Project goal
My task was to redesign the existing desktop dashboard and refresh the brand to make it modern, functional, and scalable.
My role & deliverables
Research
Product design, UX, UI
Brand identity
Information architecture
Building clear UX navigation
The previous design lacked a clear navigation structure, so I implemented a sidebar solution that highlighted the platform’s key features for users while also providing the flexibility to easily scale the product.
Before
After
Identifying metrics issues
Streamlining user actions to boost CTR
Some users confused the main action button with a marketing banner and overlooked it. To address this, I redesigned the section to make the button more prominent and distinguishable, improving its visibility and encouraging user engagement.
Before
After
Brand refreshing
Creating a more professional SaaS look
Postmint’s previous branding had a busy visual style that felt overwhelming for a user-generated content platform. I redesigned it with a more neutral and minimalistic approach, making the interface cleaner, faster, and more intuitive to use.
The result
“I streamlined Postmint’s branding with a neutral, minimalistic design, resulting in a cleaner, more professional, and intuitive user interface.”
