Advancing Your Financial Well-being with Intuitive Management Tools and Insightful Data
Project description
The goal of this project was to develop a design that's both modern and stylish, complete with interactive elements that catch the user's attention
FinanceUp is a mobile app for managing finances that blends clean design with practical use. It gives users an instant picture of where their finances stand. The app makes it straightforward to see and handle financial information, so users can keep track of their money without hassle.
My role & deliverables
  • Product design
  • Motion design
  • Brand identity and visual style
Challenges
Setting the app apart in a competitive market
In a sea of financial apps like Revolut, Wise, N26, Monzo, and Chime, the aim was to create something that doesn't just blend into the background but also offers a smooth user experience. With only a month to make this happen, careful planning was key to delivering great results without getting bogged down in minor details.
Solutions
Go dark, go motion, go midjoruney!
Given the tight schedule, meticulous planning was essential to decide which tasks to tackle first and which tools would best serve our goals. In situations like this, I often turn to innovative platforms like Midjourney for crafting illustrations, favoring minimalist yet trendy design choices

To add an extra layer of allure, I incorporated animations that serve a dual purpose: they're not only eye-catching additions to our marketing arsenal but also can play a key role in educating users about the app's features.
The result
Modern design with 3D illustrations that catches the eyes of users and potential customers
Over the course of a month, I managed to fuse brand identity with user experience in a way that suits the entire product creation cycle. While the design doesn't cover every possible feature of a fully functional app, it provides a stylish and efficient solution perfect for launching MVP (Minimum Viable Product) versions. This approach allows us to quickly test the market with a product that, although not feature-complete, stands out for its aesthetics and user-centric design.
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